Because it’s the Cup…

That’s the 2012 Stanley Cup Playoff tagline. Not sure how I feel about it from a creative marketing view, but I get it. And you can work it into just about any ad or commercial…because it’s the Cup.

I saw the first playoff commercial today during the Penguins vs Flyers game on NBC. And that’s all I’ll be saying about that game. Besides the fact that Hartnell better be ready for retribution come April 1 in Pittsburgh.

Back to advertising — I love the new commercial because it focuses on the fans, and hockey fans are the best fans in the world. We are the most underserved fans, yet the most dedicated. The season runs from October through June. It’s a long haul. Our teams play several times a week. There’s a lot to keep up with, and ESPN doesn’t make it easy on us to watch the highlight reels. We have to order all kind of special channels (Regional FSNs, NBC Sports Network, The NHL Network, etc.) to catch our team on the ice if we don’t live in-market, and catching our team on a major network like NBC is cause for celebration.

What I’m trying to say is that we’re a dedicated crew. Hockey fans take loyalty and commitment to a different level, and I love that this Stanley Cup Playoffs commercial is all about the fans.

What do you think? And how ready are you for April 11?

Pucks & Pixels

I love this interpretation of the new campaign. Image designed by Pucks & Pixels.